Pa fetrigau y mae Llywodraeth Cymru yn eu defnyddio i asesu llwyddiant ymgyrchoedd hysbysebu twristiaeth fel 'Croeso'?
Wedi'i ateb gan Gweinidog yr Economi | Wedi'i ateb ar 14/07/2022
The team monitor a wide range of metrics including; web traffic and conversions on site (such as click throughs to businesses’ own sites) social media engagement including sentiment and performance of activity such as consumer newsletters and paid digital (i.e. to inform best channels and return on investment (ROI)).
In addition, Visit Wales also undertakes research, via a third party, that helps to further assess conversion and calculate ROI.